Know Your Farmer, Know Your LocaleSM
* Locale - noun [loh-kal] A place or locality, including the events, people, food & wine associated with it.
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(e.g. Rivenrock Gardens or CA0002)
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Reviewer Comments For:

AWA Approved Certification
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Average Customer Rating
4.7 / 54.7 / 54.7 / 54.7 / 54.7 / 5
4.7 / 5

Average Rating based on 1 Review
Consumer Appeal 
4.00/54.00/54.00/54.00/5
 (4.00)
Wholesaler Appeal 
5.00/55.00/55.00/5
 (5.00)
Farm Visitor Appeal 
5.00/55.00/55.00/5
 (5.00)

Compared to group locale averages
Consumer Appeal 
5.00/55.00/55.00/5
 (5.00)
Wholesaler Appeal 
5.00/55.00/55.00/5
 (5.00)
Farm Visitor Appeal 
5.00/55.00/55.00/5
 (5.00)

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AWA Approved Certification

Locale ID CA6478

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About

A Choice You Can Feel Good About

cattle-on-green-pasture-mack-brookFood labels are packed with information, but some words can be confusing, if not downright misleading. A dozen eggs in a carton boasting the statement “farm fresh,” for example, have probably not come from anything that looks remotely like a farm. A dairy cow is far from “happy” at an industrial facility where she never grazes on pasture. And “natural” is not synonymous with “humane”-in fact, the former term refers only to meat processing, not the animals’ lives.

The Animal Welfare Approved label has nothing to hide. Animal Welfare Approved’s standards are the most rigorous and progressive animal care requirements in the nation, as recognized by the World Society for the Protection of Animals for two years running now. Given only to family farms, the Animal Welfare Approved label verifies that participating farms are putting each individual animal’s comfort and well-being first. The program benefits all of us with the simple understanding that our own best interests are intrinsically linked to animals and the environment.

Here are some things you can do to make a difference:

* Always look for Animal Welfare Approved products at your grocer, farmers’ markets and restaurants. * Ask for Animal Welfare Approved products when they’re not available. Let grocers know the program is free for their farmers to participate in. Here are two sample letters you can download and distribute: a letter to a retail market and a letter to a restaurant. * Use customer comment cards to show that you care about farm animal welfare and to inform others about the way farm animals are treated by conventional operations. * Follow us on Twitter and fan us on Facebook and ask your friends to do the same! Changing your Facebook status to ask your friends to fan us is a simple way to help get the word out.

Click for Locale Profile


Look For "Shelf Talker" Grower Cards At Food Stores

Are you the grower? To order Shelf Talker business cards which can be customized and feature grower information
on the reverse of the card (see images below) please check out these resource pages:

Know Your Farmer Shelf Talker with QR Code* by Top10ProduceLLC   |   Browse Traceability Business Cards
Know Your Farmer Shelf Talker with QR Code profilecard Know Your Farmer Shelf Talker with QR Code profilecard
* QR Code is registered trademark of DENSO WAVE INCORPORATED


Last Update: March 28, 2010
 
  
 
NOTE: We are updating profiles as quickly as we can - but if you would like to request that we update a grower's locale profile immediately, CLICK HERE and put in the Locale ID (i.e. CA5005) and we will update the requested profile immediately.

We also provide a printable PDF of the instructions for How To Add A Business and How To Add A Produce Item to the site.


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