VANCOUVER, BRITISH COLUMBIA — What does it take to break into the competitive fresh apple market?Data. Data. Data, says Louise Beard, director of Forward Insight and Strategy, the Auckland, New Zealand-based global research and consulting firm that worked with T&G Global Ltd., to grow the Envy apple brand.The Packer spoke with Louise Beard and Cecilia Flores Paez — who as T&G Global’s head of marketing i...
In an era where health-conscious consumers are increasingly seeking nutritious alternatives, retailers are tapping into the fresh produce trend by incorporating in-house juice bars and co-branded in-store destinations. This strategic move not only caters to evolving consumer preferences but also enhances the shopping experience, drawing in a broader customer base.Last year, Southern California-based Vallarta Sup...
Editor's note: The following report is from The Packer’s Fresh Trends 2024, which provides insight based on survey responses from consumers. Since 1983, The Packer has sponsored 41 major consumer studies to track trends in the purchases and consumption of fresh produce, documenting the fluctuation in purchases of specific fruits and vegetables as well as changing attitudes toward industry issues.Apple purchases are u...
The Lakeland, Fla.-based grocer Publix says it has donated 100 million pounds of produce to Feeding America partner food banks, marking a milestone in the company’s efforts to help those facing food insecurity.The company began purchasing produce in 2020 at the height of the pandemic to help struggling farmers and provide additional fresh fruits and vegetables to its food bank partners, according to a news relea...
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